I created LYL after years of working in the corporate world and being unhappy with the selection of formal clothing available to women. It always felt like work clothes were made for women to blend in and go unnoticed - as if looking good and feeling confident wasn’t part of the plan.
I often found that to get quality, timeless pieces, you had to pay a lot for something that didn’t feel special or pay a little for something that would soon fall apart ☹. I wanted to create a brand that catered to the up and coming female leaders, who are no longer afraid to stand out and be who they are. We want to bring our best selves to work and recognise that clothing is so much more than what you put on.
LYL is a modern, fashion brand that provides unique alternatives to women’s tailored clothing. Our focus is fashion and empowering women to literally love the way they look, inspire confidence and be their best selves. We create professional clothes and aim to provide the ultimate work wardrobe for the corporate fashionista. We don’t believe in flooding the market with mass produced goods and focus on quality over quantity. Our collections are exclusive, and our pieces are limited. We do our best to avoid wastage at all points of the product journey and hope you enjoy what we’ve created.
At the heart of all we do is the strong desire to empower the next generation of women for success in all areas of life.
Welcome to LYL!
Founder & CEO